Innovative tools, services and products with high technological value

PB Knowhow is the R&D branch of the leading Paneuropean communication agency Pomilio Blumm.

It is a multidisciplinary hub working to develop strategic knowledge and innovative methodologies, tools and processes by merging data analysis, neuroscience, semiotics and sociology, in collaboration with renowned universities and research centres all across Europe.

The patented tools, processes, methods and brands developed by PB Knowhow are accessible only to authorised clients.

Blumm Knowhow designs and develops innovative cloud-based digital platforms

both online and offline, conceived as advanced hubs and marketplaces for public institutions and private organisations. These solutions enable the organisation, storage and distribution of complex digital content, improving collaboration, accessibility and scalability. Artificial intelligence plays a central role in data collection, analysis and processing, with a specific focus on the relationship between institutions and citizens. The offer also includes strategic consultancy, specialised training and operational support, helping organisations adopt advanced technologies effectively and sustainably.

Blumm Knowhow develops research and testing systems based on neuroscience and neuromarketing

aimed at understanding users’ perceptual, emotional and behavioural dynamics. Through partnerships with research institutes internationally, including in the EU and the UK, the department delivers proprietary models applicable to institutional communication, marketing, culture and tourism. Activities include integrated communication campaigns, advanced digital solutions, narrative content and interactive formats with strong experiential impact. The approach is focused on continuous experimentation and result transferability, generating innovative products and services that create tangible value for institutions, businesses and communities.